Q. How to cite a web page repeatedly in different paragraphs?

I am going to assume the citation style you are asking about is APA? And that you know how to create parenthetical references? If not, you can get basic information from this page of our APA guide - http://libguides.css.edu/c.php?g=41681&p=265025

In regards to citing a webpage multiple times -

a). Each time you use a direct quote, you must cite.

"Australians shepherds are the greatest of all dogs" (White, 2014, para. 4).

b). If you are paraphrasing, and it is clear in your writing that you are discussing information from the website, you could probably just use one parenthetical reference per paragraph, usually at the end.

White repeatedly states on his website Awsome Aussies that Australians shepherds are the greatest dogs in the world, citing coat color, eye color, temperament, work ethic, and in particular how sweet their paws smell (White, 2016).

If you are citing multiple sources in the discussion included in a single paragraph, then you need to add more parenthetical references as you switch sources.

Your goal is that your reader should have no problem understanding what sources your are using to back up a statement.